Our Story
Canéza began with a simple idea: fragrance should not be defined by barriers of price or exclusivity. Guided by the vision of Mr. Anis Abdul Razak, the founders set out to create an experience where scent could be both meaningful and make luxury feel personal and accessible, something you don’t just wear but live with every day. This vision builds on a longer legacy. Rasasi, founded in 1979 in Dubai, earned a reputation for creating fragrances that connect deeply with people. Canéza carries forward that same care and expertise, bringing it into a modern, approachable form.
Every Canéza creation is shaped through an obsessive dedication to quality, from the meticulous selection of raw ingredients to the artful layering of each note. Each fragrance is crafted to feel intentional, balanced, and refined, ensuring harmony between depth, longevity, and wearability. What results is not just scent, but an experience that unfolds gradually, revealing character, emotion, and detail in every moment it touches.
Anis Abdul Razak
The Visionary FounderAt the heart of Rasasi’s exponential success stands Mr. Anis Abdul Razak, the visionary who shaped the brand’s modern identity and crafted celebrated icons such as Hawas, La Yuqawam, Boruzz, Wisam and among many other timeless creations. His instinct for blending tradition with innovation has defined Rasasi presence across the world of fine perfumery & made one of the leading names in the industry operating in over 150+ retail stores globally.
Now, with the launch of Canéza, Mr. Anis continues his legacy of excellence by reimagining what modern luxury can be. His philosophy remains rooted in the same principles that shaped his early years: stay true to your intent, pay attention to detail, and never lose sight of the human touch in every creation.
His vision continues to inspire a new generation of creators and entrepreneurs—those who believe that excellence is not achieved by chance, but through constant learning, humility, and dedication to one’s craft.
What Drives Us
At Canéza, we are driven by a simple yet powerful belief that fragrance should be both exceptional and accessible. Our mission is to redefine luxury by blending rare ingredients, masterful craftsmanship, and modern innovation into creations that empower self-expression. Rooted in the family’s legacy yet inspired by the future, we craft scents that honor tradition while pushing boundaries, always with a commitment to authenticity, sustainability, and timeless elegance.
Commitment to the Future
Canéza looks ahead with a clear purpose: to make fragrance an everyday form of luxury without losing depth or distinction. Our commitment is to refine how people experience scent creating collections that remain relevant, responsible, and enduring. The future we build is shaped by access, quality, and it is carried forward in a way that speaks to today and tomorrow alike.
The Heart of Canéza
Canéza is presence. It is the quiet note that lingers after the room empties. It is the trace of a moment, a memory, a choice.
From the sands of the UAE to cities across the world, Canéza moves with you. Each fragrance carries intention. Each bottle holds a story. Canéza does not announce. It remains.
Every fragrance begins with an unwavering commitment to authenticity. Our raw materials are sourced from growers and distillers who share our reverence for nature.
We work with ethically cultivated botanicals, pure essential oils, and naturally derived absolutes chosen not for extravagance, but for truth. Each element is evaluated for its quality, traceability, and impact, ensuring that our products reflect integrity at every stage.
Our Philosophy & Pillars
Framework we operate on
From composition to experience, our philosophy defines how luxury is crafted and shared.
Craftsmanship, Design & Quality
Each Canéza creation is a study in precision where design meets artistry. Every detail, from composition to bottle, reflects best craftmanship & elegance.
Modern Luxury, Made Accessible
Luxury, for us, is not about excess it' s about experience. Every element, from fragrance to packaging, is crafted to the highest standards made accessible for all who value refined quality.
High-Quality Olfactives
Composed with rigor by master perfumers using IFRA-compliant ingredients, our scents balance naturals & cutting-edge molecules for depth and distinction.
Identity & Expression
Each composition has personality, leaving a subtle yet clear impression that is uniquely yours.
Global & Contemporary
Canéza draws on decades of experience while remaining attuned to how people live and interact across cultures, creating scents that feel rich & purposeful.
Conscious Elegance
True elegance is quiet — in mindful choices and lasting design. Caneza embodies respect for craft, planet, and wearer. True beauty leaves only a memory.